When the Seasons change - so do we ❤️
For the past few months (maybe even years, quietly), something has been unfolding inside me, a realisation, a remembering — both infuriating and calming at once.
I'm a 47-year-old woman, currently navigating the season of menopause, raising our teenage daughter, and learning to meet my wonderful husband midway as we both journey through "midlife."
It's been a season of change, unsettling, tender, and real.
While parts of my old identity have been stripped away, one thing has grown clearer: my confidence in my ability to build something that breathes with my life seasons.
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I’m no longer looking for hustle.
I’m no longer chasing a rigid finish line.
I no longer want to waste precious time on things that don’t feed my soul.
I am looking for something more.
Something I can:
Fully love, feel passionate about, and be inspired by.
Grow alongside, season after season.
Allowing space to:
Read in the sunshine
Enjoy a lazy morning
Eat cake whenever and wherever I want to 😉
Whilst allowing space for the tender days too:
When the Utrogestan tablets kick in.
When the tears flow.
When the tiredness asks me to rest.
I want to lead from the path, not the pedestal.
I want to work alongside incredible people who are also walking toward their "next" season — who are not finished, not done, but realise they are forever becoming.
Perhaps you feel the same?
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When I look around, I see so many brilliant people teaching and leading — so often, the teaching happens after the story is already half-written:
After the business is built.
After the success is won.
After menopause has brazenly rewritten both body and mind.
After the purpose is re-found.
But what about before?
What about the sacred space when you are still becoming?
When you're standing between who you were and who you're ready to become — in that void of frustration and hope, when you don't want to force the next chapter, but you do want to create something real?
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The season where you quietly ask yourself:
What do I do now?
What does success mean to me — now?
Who is this person looking back at me in the mirror?
What has been the purpose of everything I have endured?
It seems we have forgotten something sacred:
There is no shame in resting.
There is no guilt in slowing.
There is no fear in letting go of what had served its season.
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This is the path I’m walking now.
And it’s the space I’m opening for all of us who are ready to do business and life differently.
In the coming weeks, I’ll be sharing more about Ever Blooming™:
a living, breathing pathway for those of us who want to create lives and bodies of work that grow alongside our seasons.
It’s the work I am already doing :)
My purpose has always asked me to "lead from the path" —
not from the pedestal.
This is the very path I am on, filled with experiences and stories, messy beginnings and endings, unexpected expansions, and quiet gratitude.
I am actually really enjoying this season and even more pleased to be walking it alongside you.
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For now, a gentle question for you:
🌸 What season are you in right now?
Rooting, Rising, Blooming, Sustaining, Resting...
Or are you simply standing still, sensing that something new is quietly coming?
There’s no wrong answer.
There’s only this moment where you create what’s true to you.
With love,
Effie 🌸